Apex Interactive

About Us

Apex Interactive was established in 2006. It was established by passionate gaming industry veterans, with an aim to be one of the leading distributors of gaming software and hardware products to retail partners in Southern Africa.

Our vision is to be the one of the industry leaders in the distribution of interactive entertainment products in Southern Africa.

Our mission is for us to build a sustainable business that is profitable within the entertainment market by building long term relationships with all our suppliers, as well as our customers.

Brent Hamilton - Managing Director

Brent Hamilton has been in the entertainment industry for close on 10 years. He has held several senior management positions in large multinational business. Most recently spending 7 years at Electronic Arts in a variety of positions, joining as General Manager for South Africa, then adding responsibility for managing the Australian and New Zealand businesses and culminating in a cross regional role as General Manager ASIA Packaged goods.
Prior to entertainment Brent has broad experience in the I.T industry, was Managing Director of Dell South Africa and was involved in opening the S.A. office and growing it to a staff of over 100 over 6 years, He also worked at LAN/IX, a systems integrator as Sales Director and spent 3 years as a senior engineer at Dimension Data.
Brent Hamilton

Quinton Davie - Product & Marketing Director

Quinton has been in the interactive entertainment industry for 20 years, and brings a wealth of experience to Apex Interactive. His expertise when it comes to import and distribution of gaming and accessories and is highly respected within the industry. Previously Quinton was the Product Manager for World Web Entertainment, and before that, the Managing Member for GameTronix.
Quinton Davie


APEX INTERACTIVE (PTY) Ltd is one of the leading distributors of interactive entertainment products in the Southern African marketplace. APEX INTERACTIVE’s product portfolio includes gaming products for the Playstation 3, Playstation 4, PC, XBOX 360, Xbox One, and Sony Playstation VITA. Apex Interactive are also the exclusive distributors of Gioteck, Turtle Beach, Big Ben, Razer, Plantronics and Canyon range of products.

Publishers and Partners

Apex Interactive has relationships with these fine suppliers
City Interactive / CI Games
Focus Home Interactive
Funbox Media
Gearbox Software
Koch Media
Maximum Games
THQ Nordic
U&I Entertainment
Big Ben Interactive
Trust Gaming
Turtle Beach
BT Games
Delta Games
Dion Wired
Game 4U
Icons Shop
Incredible Connection
Pick n Pay
Toy Zone
Toys R Us
Toy Kingdom


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